![]() ![]() In December 2020, over 200 recordings from ColorsxStudios sessions were made available on streaming platforms, with a comprehensive playlist on Spotify amassing over 200 thousand followers within only one month of creation. Apart from earning revenue from advertisements running before videos, ColorsxStudios also used partnerships with brands like Adidas and WeTransfer in 2018. Initially, the company was officially registered as Colors Media UG by Philipp Starcke on 14 March 2017, but later rebranded as ColorsxStudios GmbH in September 2019, increasing its share capital up from €900 to €25,000 and crediting Felix Glasmeyer and Jonas Weber as co-founders. The video of this recording was posted on February 19, 2016, on YouTube and marks the first episode of a long series titled "A COLORS SHOW". The first artist invited to perform on stage was Australian folk singer Emilio Mercuri, who performed his song "Sienna" accompanied only by his acoustic guitar. Jonas Weber, an expert in the digital economy, also joined Starcke and Glasmeyer to help develop this concept. Without any recording equipment or contact in the music industry, the beginnings of ColorsxStudios were complicated according to its creators. ![]() At first, it was Starcke’s savings that made it possible to rent a small former broadcasting studio located within the Funkhaus building on Nalepastraße. Glasmeyer was quickly convinced and then moved to Berlin to help Starcke set up a new studio. Starcke believed that this would "connect people, countries and cultures on a creative and emotional level." He then contacted his friend Felix Glasmeyer, who was then a fashion photographer in New York, to present his project to him. His concept was simply to create quality music videos in a clean style that stands out from the multitude of content on social networks. In 2016, Philipp Starcke left his advertising job in Hamburg to fully embark on a new project concerning his passion for music and the discovery of new artists. It is also commonly acknowledged alongside Tiny Desk Concerts, Sofar Sounds, Live Lounge and Mahogany Sessions as one of the biggest live music channels on YouTube. Having hosted artists such as Billie Eilish, Doja Cat, Jorja Smith, Daniel Caesar, Kali Uchis, Mahalia, Angèle and Mac DeMarco, ColorsxStudios is credited with somewhat helping upstage and promote new artists in the music, traditional media and fashion industries. The recognizable peculiarity of their videos is that each band or artist is filmed alone on stage with a neutral background of a particular color. Since its inception in February 2016, their eponymous YouTube channel has amassed over five million subscribers and almost two billion cumulative views. ColorsxStudios GmbH (formerly Colors Media UG), commonly known as Colors (stylized in all caps), is a German music performance platform that aims at introducing and showcasing emerging artist talent in the form of videos with minimalist aesthetics. ![]()
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